We often spend hours creating content to drive more traffic to our website in hopes of generating more interest and leads. We spend a good chunk in ad budget to target new audiences and tap into new markets, but sometimes business owners fail to see the basics and remember that although your marketing strategy may be well designed and targeted, that there are 10 things your marketing cannot replace.
1. Sales Calls & Consultations
For my service based businesses, a well thought out marketing strategy can mean getting an abundance of in bound leads on a consistent basis. If you're not closing these leads, there are a few things to consider.... 1) The quality of the ad that generated the lead or 2) Your consultation and sales call
2. Customer Service